The 2023 Esala festivals of the Kataragama Kiri Vehera and the Ruhunu Kataragama Maha Devalaya, two important places of worship in Sri Lanka, are being illuminated by The Swadeshi Industrial Works PLC the pioneer herbal – personal care products manufacturer. The illumination is done under the theme of “Swadeshi Khomba Aloka Puja Sathkaraya”
The on-going events began on June 19th and end on July 04th 2023, and Swadeshi is sponsoring the Aloka Poojawa for the 22nd consecutive year.
Ms. Amari Wijewardene, Chairperson of Swadeshi said that as a Sri Lankan owned company, we consider it a duty to safeguard the culture and traditional heritage of Sri Lanka by supporting activities such as this annual Aloka Poojawa.
She further observed that, Swadeshi illuminates places of worship in the country for the benefit of all worshippers and also to educate the younger generation on the importance of safeguarding the country’s heritage. The illumination is followed by a colourful cultural pageant which highlights Sri Lankan traditions and history.
Parallel to “Swadeshi Khomba Aloka Puja Sathkaraya” Swadeshi conducted “Swadeshi Khomba Baby Mathru Sathkaraya” program at Medical Office of Health, Kataragama. Swadeshi Khomba Baby donated essential baby personal care needs for 100 pregnant mothers.
According to the Mahavamsa, Kiri Vehera was built by King Mahanaga in a commemoration of the Buddha’s visit to Kataragama Kihiri Uyana to deliver dharma during his third visit to Sri Lanka.
The Kataragama Devalaya was built by King Dutugemunu as a fulfilment of a vow made to safeguard the national interests of Sri Lanka. The Lord Kataragama is worshiped by people of different races and religions not only in Sri Lanka but also in various parts of the world.
In 2013 the ‘Sri Dalada Maligawa’ of historic Dambadeni Raja Maha Viharaya, where the sacred tooth relic was kept and the ancient murals were renovated by Swadeshi Chairperson Ms. Amari Wijewardene to bring back its past glory.
Ms. Amari Wijewardene is the great granddaughter of Helena Wijewardene Lamatheni, who initiated renovations of the Kelaniya Raja Maha Viharaya in 1927.
Swadeshi also supports the annual Aloka Poojawa of Devundara Sri Vishnu Maha Devalaya, Aluth Nuwara Dadimunda Devalaya, Mahanuwara Sri Vishnu Maha Devalaya, Sabaragamu Maha Saman Devalaya, Redigama Ridi Viharaya, Lankathilaka Raja Maha Viharaya, Deraniyagala Saman Devalaya, Ammaduwa Kuda Kataragama Devalaya, Sankapali Raja Maha Viharaya, Kolambagama Raja Maha Viharaya, Dambadeniya Raja Maha Viharaya and Keragala Raja Maha Viharaya.
As a 100% local company Swadeshi continues its nation building and community CSR projects for our Sri Lankan communities. The Swadeshi Khomba brand is dedicated to carrying out sustainability projects which focus on caring for Mother Nature and enhancing cultural values. Company’s many community outreach initiatives include, Island wide annual lighting ceremony of temples “Swadeshi Khomba Aloka Puja Sathkaraya”, “Swadeshi Khomba Mihithala Sathkaraya” Kohomba tree planting campaigns, Donation of water tanks for the communities, schools and temples in dry zone of Sri Lanka and Swadeshi Khomba Baby care gifts to pregnant mothers.
“As the country’s leading herbal personal care products company, we would like consumers to learn more about the functional benefits of the herbal ingredients used by Swadeshi in all its products, we use only the best of Sri Lankan herbs, and all ingredients are extensively researched, and the products fully tested to ensure quality and all our products are 100% Vegetarian, Not tested on animals and Cruelty free. Swadeshi products including Swadeshi Khomba, Rani Sandalwood and Swadeshi Khomba Baby are accredited by the Vegetarian Society, UK.” This stands testament to the company’s forward-thinking practices, as well as our desire to help consumers make ethical and eco-friendly choices. The company has always considered the health and environmental impact of its products, and continues to prioritize it. Swadeshi, a truly Sri Lankan company has claimed many industry firsts to its name during past 80 years.
The pioneer and market leader in the herbal personal care category in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941. Among the brands of Swadeshi are Swadeshi Khomba, Rani Sandalwood, Swadeshi Khomba Baby, Perlwite, Lak Bar, Safeplus, Black Eagle Perfume, Khomba Hand Wash, Khomba Body Wash and Rani Shower Cream range. The company manufactures and markets the No. 01 herbal brand in Sri Lanka “Khomba Herbal” and heritage beauty brand Rani Sandalwood.
All Swadeshi products are registered under National Medicines Regulatory Authority (NMRA), of Health Ministry of Sri Lanka. All fragrances used in Swadeshi products are certified by globally accepted International Fragrance Association (IFRA) and produced under ISO 9001 – 2015 standards.
Photo Caption –
Chairperson of Swadeshi Ms. Amari Wijewardene, Chief Incumbent of Kirivehera Rajamaha Viharaya in Kataragama Venerable Kobawaka Dhamminda Thera, Basnayake Nilame of Ruhunu Maha Kataragama Devalaya Mr. Dishan Wickramaratne Gunasekera and officials from Swadeshi.